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A new study from i4cp, “Culture Renovation: A Blueprint for Action,” has been recently launched and provides a master plan for initiating and sustaining organizational culture transformation. The report shows that only 15% of global survey respondents reported that their organizations have achieved highly successful culture transformations. Despite that lack of success, the steps to effective culture transformation are clear and attainable for most organizations.
Nearly 7,700 business professionals representing thousands of organizations took part in the research, which sought to identify the actions and next practices employed by the 348 companies that have experienced culture transformation success. Through the research, i4cp identified 18 key actions the HR and leadership teams took to plan, build, and maintain success.
Most (78%) survey respondents confirmed that any change to culture needs to be driven by the CEO, although enlisting the support of internal influencers is a critical factor to success.
Further, interviews with CEOs and HR leaders from Ford Motor Company, Microsoft, Zumiez, T-Mobile, 3M, AbbVie, Booz Allen Hamilton, and others as part of the study, indicated that renovating a culture was more effective than an entire transformation.
“You really need to figure out what’s at the core of your culture – what you want to keep and what you want to evolve and grow,”
Pat Wadors, Chief Talent Officer at ServiceNow
The 18 HR and leadership actions identified by the research form a three-step process to successfully renovate a culture:
Plan – 90% of organizations that were unsuccessful in transforming their cultures did not set clear success measures upfront. The 66% that did so reported successful transformations.
Build – 57% of organizations that have had successful culture transformations conducted an Organizational Network Analysis to identify influencers and energizers to champion the transformation.
Maintain – Successful companies were three-to-seven times more likely to change core talent practices, such as employee onboarding, performance management, and talent mobility, to reinforce and engrain new cultural values and behaviors.